Radius Health Creative began, as all good things do, in the basement of small chicken restaurant. It was here, tucked away in a corner of an unusually quiet Soho backstreet that founders Cat and Lucy found themselves discussing their long-standing roles at an-ever expanding network agency; namely how things weren’t quite the same as when they’d they started out. If only, they thought, they ran the place, how much better things could be. Just then, an idea started cooking (although in retrospect, it may have been the chicken).
The premise was simple. To start a fiercely independent, female-founded agency — guided by a single principle: to produce work they could be truly proud of, for every single client. Every single time.
As it turns out, Cat and Lucy weren’t alone in how they felt, soon finding themselves in conversations with likeminded people from all corners of the world. Tired of being forced to paint by numbers or cut corners for the sake of shareholders, these were strategic, creative and client-service experts that soon would become backbone of Radius Health Creative; risk takers ready to give up the so-called ‘good-life’ for an agency that valued their authenticity above all else.
It’s this talent that has allowed us to consistently deliver meaningful change in healthcare — bringing diverse experience spanning therapy areas, budgets and borders. It’s an agency for people who have been there, done that, and realised that the safe option isn’t always the rewarding one — for you, for us, and for every patient at the end of it all.